WhydoYouNeed InfluencerMarketing?
Whendidyoulastlookatabanneradontheinternet? Mostpeople don’ tnoticethem now. Manyofthosewhotakenoteofthem find them soannoyingtheyinstalAdBlockerstoremovethem.
Butthereisaproblem. Whoisgoingtoseeyoursocialmediastatuses? Unlessyouhavebuiltmassiveaudiences, youareunlikelytohavemuch reach.
Withaworldwideaverageclick-throughrateof0.19 %, youcanhardly considerdisplayadvertisingsuccessful.
Accordingtoapolfrom Infolinks, halfofInternetusersneverclickon onlineadsand35 % clickonlessthanfiveadspermonth.
Perhapsyouhavetriedsocialmediamarketing. Thishassome potential. Peoplespendaconsiderabletimenowadaysbrowsing throughtheirvarioussocialmediathreads.
Itisusualymucheasiertofindinfluencersandworkwiththem and theiraudiencestospreadyourmessagethanitistobuildasubstantial engagedaudienceyourself.
Influencermarketingisdiferenttotraditionaladvertising. One significantdiferenceisthetypeofrelationshipyouneedtoestablish withyourinfluencers.
Successfulinfluencermarketingcreatesawin / win / winsituation. You( thebrand) wins. Theinfluencerwins. Thefolowersoftheinfluencer win. Ifyoucanachievethistriplestrike, thenyourinfluencermarketing campaignwilhavebeenasuccess.
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