The Definitive Guide to Influencer Marketing The Definitive Guide To Influencer Marketing | 页面 4

I
nf
l
uenc
er Mar
ket
i
ng vs
.
Cont
ent Mar
ket
i
ng vs
.
Br
and Ambas
s
ador
s
01
A cons
umer s
ees a r
ecommendat
i
on about s
ome
pr
oduct or s
er
vi
ce i
n a s
oci
al
medi
a pos
t or s
t
at
us
.
Thi
s i
s
us
ual
l
y made by s
ome i
nf
l
uencer who t
he cons
umer
admi
r
es and f
ol
l
ows
.
I
t pi
ques hi
s at
t
ent
i
on.
02
Cont
ent Mar
ket
i
ng occur
s when f
i
r
ms cr
eat
e and di
s
t
r
i
but
e r
el
evant
,
s
ome pr
of
i
t
abl
e act
i
on,
per
haps buyi
ng a par
t
i
cul
ar pr
oduct
.
Cont
ent
mar
k
et
i
ng cover
s t
he ent
i
r
e pr
oces
s of cr
eat
i
ng,
di
s
t
r
i
but
i
ng and us
i
ng
cont
ent t
o meet your bus
i
nes
s goal
s
.
A var
i
at
i
on on t
he f
or
mal
i
nf
l
uencer mar
k
et
i
ng pr
oces
s i
s wher
e your
bus
i
nes
s cul
t
i
vat
es br
and ambas
s
ador
s
.
A br
and ambas
s
ador i
s
s
omeone who r
epr
es
ent
s and t
al
k
s about your br
and wi
t
h pas
s
i
on.
Thes
e coul
d be your br
and’
s f
ans and cus
t
omer advocat
es
.
4
bl
og,
Y
ouT
ube channel
,
s
oci
al
medi
a net
wor
k
,
or podcas
t
t
o s
ear
ch f
or mor
e i
nf
or
mat
i
on about t
he pr
oduct
.
She
engages wi
t
h cont
ent
.
val
uabl
e cont
ent
.
The cont
ent i
s pr
oduced t
o at
t
r
act and engage an
audi
ence.
I
t
s ul
t
i
mat
e ai
m,
of cour
s
e,
i
s t
o l
ead t
he r
eader i
nt
o t
ak
i
ng
She deci
des t
o l
ear
n mor
e,
s
o he goes t
o hi
s f
avor
i
t
e
03
04
She s
eek
s cl
ar
i
f
i
cat
i
on about f
eat
ur
es
,
pr
i
ci
ng,
avai
l
abi
l
i
t
y
and s
hi
ppi
ng det
ai
l
s
.
She of
t
en compl
et
es t
hi
s s
t
age at a
br
and or r
et
ai
l
er
’
s s
i
t
e.
I
f s
he l
i
k
es what s
he s
ees
,
s
he pur
chas
es t
he pr
oduct or
s
er
vi
ce,
ei
t
her onl
i
ne or by goi
ng i
nt
o a phys
i
cal
s
t
or
e.