The Definitive Guide to Influencer Marketing The Definitive Guide To Influencer Marketing | Page 3

nf
l
uenc
er Mar
ket
i
ng ?
What i
s I
I
nf
l
uencer mar
ket
i
ng i
s one of t
hos
e t
er
ms wher
e t
he name means So,
what i
s an i
nf
l
uencer
? An i
nf
l
uencer i
s s
omebody who has t
he
what i
t s
ays
.
I
t i
mpl
i
es t
hat bus
i
nes
s
es wor
k wi
t
h peopl
e of i
nf
l
uence t
o power t
o af
f
ect pur
chas
e deci
s
i
ons of ot
her
s
.
An i
nf
l
uencer can do t
hi
s
hel
p t
hem wi
t
h t
hei
r onl
i
ne mar
k
et
i
ng. becaus
e he has aut
hor
i
t
y
,
k
nowl
edge,
pos
i
t
i
on and/
or a s
peci
al
r
el
at
i
ons
hi
p wi
t
h hi
s audi
ence.
He i
s us
ual
l
y s
omeone who has a
I
nf
l
uencer Mar
k
et
i
ng ai
ms t
o i
dent
i
f
y t
he mai
n peopl
e who act as s
i
gni
f
i
cant f
ol
l
owi
ng i
n a par
t
i
cul
ar ni
che,
and he act
i
vel
y engages wi
t
h
i
nf
l
uencer
s i
n your ni
che s
o you can appr
oach t
hem t
o wor
k wi
t
h you t
hem.
t
o pr
omot
e your br
and.
Thes
e i
nf
l
uencer
s have bui
l
t r
eput
at
i
ons f
or bei
ng exper
t
s i
n par
t
i
cul
ar
ni
ches
.
They mi
ght have es
t
abl
i
s
hed a s
ucces
s
f
ul
bl
og on t
he s
ubj
ect
.
Per
haps t
hey’
ve made vi
deos and upl
oaded t
hem t
o a r
el
evant
Y
ouT
ube channel
.
Or mor
e of
t
en,
t
hey have oper
at
ed act
i
ve and
popul
ar s
oci
al
medi
a account
s
,
wher
e t
hey gi
ve opi
ni
ons
,
i
deas
,
t
i
ps
,
and advi
ce r
el
at
i
ng t
o t
hei
r s
peci
al
i
s
t t
opi
c.
I
f t
he i
nf
l
uencer
s under
s
t
and how your pr
oduct coul
d benef
i
t t
hei
r
f
ol
l
ower
s
,
t
hen t
hey may be happy t
o wor
k wi
t
h you.
They wi
l
l
be
pr
epar
ed t
o l
end t
hei
r name,
exper
t
i
s
e,
and aut
hor
i
t
y t
owar
ds
pr
omot
i
ng your pr
oduct t
o t
hei
r f
ol
l
ower
s
.
3