The Definitive Guide to Influencer Marketing The Definitive Guide To Influencer Marketing | Page 8

How t o get s t ar t ed A maj or dec i s i on y ou need t o mak e bef or e y ou s t ar t i s whi c h pat h y ou s houl d f ol l ow t o f i nd y our i nf l uenc er s . Ther e ar e t hr ee opt i ons : Or gani c Agenc i es You s ear c h f or and bui l d r el at i ons hi ps wi t h You pay a s pec i al i s t i nf l uenc er i nf l uenc er s i n- hous e. Thi s i s t he c heapes t , mar k et i ng agenc y t o hel p y ou wi t h but mos t t i me- c ons umi ng met hod. i nf l uenc er s el ec t i on and management . Pl at f or ms You pay t o us e one of t he s pec i al i s t onl i ne pl at f or ms t o f i nd y our i nf l uenc er s . Many of t he pl at f or ms pr ov i de s y s t ems , whi c h mak e i t s i mpl er t o manage y our i nf l uenc er c ampai gns . 8