The Definitive Guide to Influencer Marketing The Definitive Guide To Influencer Marketing | Page 28

Common Mi
s
t
akes t
o
Avoi
d i
n Y
our Campai
gns
The mos
t cr
uci
al
mi
s
t
ak
e made by bus
i
nes
s
es i
s t
o pi
ck i
nf
l
uencer
s
who don’
t appeal
t
o t
hei
r t
ar
get mar
k
et
.
Wher
e i
s t
he val
ue i
n wor
k
i
ng
wi
t
h s
omebody who i
nf
l
uences t
he wr
ong peopl
e? I
t hel
ps i
f you can
wor
k wi
t
h peopl
e who al
r
eady have an af
f
i
ni
t
y f
or your br
and.
I
f you
ar
e s
mal
l
and unk
nown,
you s
houl
d at l
eas
t engage i
nf
l
uencer
s who
have f
ol
l
ower
s who woul
d pot
ent
i
al
l
y buy your pr
oduct
.
Anot
her common mi
s
t
ak
e i
s t
r
yi
ng t
o k
eep t
oo much cont
r
ol
over t
he
cont
ent an i
nf
l
uencer s
har
es
.
As f
ar as t
he audi
ence i
s concer
ned,
i
t i
s
t
he i
nf
l
uencer who i
s t
he vi
t
al
per
s
on i
n t
he r
el
at
i
ons
hi
p – not your
br
and.
They f
ol
l
ower t
he i
nf
l
uencer
,
not you,
becaus
e t
hey bel
i
eve i
n
hi
s aut
hent
i
ci
t
y
.
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