The Definitive Guide to Influencer Marketing The Definitive Guide To Influencer Marketing | Page 27

A Check
l
i
s
t f
or a
s
ucces
s
f
ul
campai
gn
The exact l
i
s
t of s
t
eps you need t
o per
f
or
m wi
l
l
depend on many
f
act
or
s
,
al
t
hough t
he mos
t i
mpor
t
ant di
f
f
er
ence i
s t
he met
hod you
opt t
o f
ol
l
ow f
or i
nf
l
uencer s
el
ect
i
on. Y
ou coul
d choos
e t
o s
ear
ch
f
or i
nf
l
uencer
s or
gani
cal
l
y (
and t
hen connect wi
t
h t
hem on t
hei
r
t
er
ms
,
us
ual
l
y wi
t
hout havi
ng t
o pay t
hem)
.
Al
t
er
nat
i
vel
y
,
you coul
d
pay t
o have mor
e cont
r
ol
of a campai
gn,
ei
t
her f
i
ndi
ng i
nf
l
uencer
s
on a pl
at
f
or
m or wor
k
i
ng cl
os
el
y wi
t
h an agency
.
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