The Definitive Guide to Influencer Marketing The Definitive Guide To Influencer Marketing | Page 26

How t
o Manage Y
our Campai
gn
I
f you ar
e wor
k
i
ng wi
t
h a pai
d i
nf
l
uencer
,
you wi
l
l
have t
o negot
i
at
e pr
i
ci
ng wi
t
h t
hem.
Of
t
en t
hey wi
l
l
pr
ovi
de you
wi
t
h a f
i
x
ed pr
i
ce,
and you have t
o deci
de whet
her i
t i
s accept
abl
e,
or whet
her you need t
o negot
i
at
e f
ur
t
her
.
F
act
or
s t
hat af
f
ect how much you s
houl
d have t
o pay an i
nf
l
uencer i
ncl
ude:
How good a f
i
t t
he i
nf
l
uencer i
s f
or your The audi
ence qual
i
t
y of t
he i
nf
l
uencer – The pr
es
t
i
ge of t
he i
nf
l
uencer – has he
br
and. how wel
l
t
he i
nf
l
uencer
’
s audi
ence mat
ches al
r
eady bui
l
t a s
ol
i
d onl
i
ne r
eput
at
i
on.
your t
ar
get mar
k
et
.
26
Whet
her t
he i
nf
l
uencer
’
s pos
t
s have a good The qual
i
t
y of t
he i
nf
l
uencer
’
s cont
ent –
medi
a val
ue – do you per
cei
ve t
hat t
hey does t
he i
nf
l
uencer have a r
eput
at
i
on f
or
wi
l
l
pr
ovi
de mor
e val
ue t
o you t
han i
f you cr
eat
i
ng and s
har
i
ng hi
gh-
l
evel
cont
ent
adver
t
i
s
ed on t
he s
oci
al
net
wor
k
,
your
s
el
f
? whi
ch has conver
t
ed wel
l
i
n t
he pas
t
?