The Definitive Guide to Influencer Marketing The Definitive Guide To Influencer Marketing | Page 25
How t
o Succes
s
f
ul
l
y Run Y
our I
nf
l
uenc
er
Mar
ket
i
ng Campai
gn and Meas
ur
e ROI
I
nf
l
uencer mar
k
et
i
ng i
s not a “
Get Ri
ch Qui
ck
” mar
k
et
i
ng s
cheme.
I
t of
t
en r
equi
r
es a s
l
ow,
s
t
eady
bui
l
d-
up of net
wor
k
i
ng,
par
t
i
cul
ar
l
y i
f you choos
e t
o t
ak
e t
he or
gani
c met
hod of f
i
ndi
ng f
ol
l
ower
s
.
Of
t
en t
he bes
t i
nf
l
uencer
s oper
at
e wi
t
hi
n a r
el
at
i
vel
y s
mal
l
communi
t
y
.
But i
t wi
l
l
be a vi
br
ant
,
engaged communi
t
y
.
Thes
e i
nf
l
uencer
s may not be abl
e t
o cl
ai
m t
he hi
ghes
t number of f
ol
l
ower
s or
t
he mos
t l
i
k
es on a pos
t
.
But t
hey ar
e t
he peopl
e who ar
e mos
t l
i
k
el
y t
o gener
at
e genui
ne i
nt
er
es
t i
n
your pr
oduct l
eadi
ng t
o i
ncr
eas
ed s
al
es
.
25