The Definitive Guide to Influencer Marketing The Definitive Guide To Influencer Marketing | Page 25

How t o Succes s f ul l y Run Y our I nf l uenc er Mar ket i ng Campai gn and Meas ur e ROI I nf l uencer mar k et i ng i s not a “ Get Ri ch Qui ck ” mar k et i ng s cheme. I t of t en r equi r es a s l ow, s t eady bui l d- up of net wor k i ng, par t i cul ar l y i f you choos e t o t ak e t he or gani c met hod of f i ndi ng f ol l ower s . Of t en t he bes t i nf l uencer s oper at e wi t hi n a r el at i vel y s mal l communi t y . But i t wi l l be a vi br ant , engaged communi t y . Thes e i nf l uencer s may not be abl e t o cl ai m t he hi ghes t number of f ol l ower s or t he mos t l i k es on a pos t . But t hey ar e t he peopl e who ar e mos t l i k el y t o gener at e genui ne i nt er es t i n your pr oduct l eadi ng t o i ncr eas ed s al es . 25