The Definitive Guide to Influencer Marketing The Definitive Guide To Influencer Marketing | Page 24

I
nf
l
uenc
er Rel
at
i
ons
hi
p Management
(
Rel
at
i
ons
hi
p Nur
t
ur
i
ng)
Ther
e ar
e var
i
ous l
evel
s of i
nf
l
uencer i
nvol
vement i
n a campai
gn.
Some mar
k
et
i
ng campai
gns ar
e s
ol
el
y i
nf
l
uencer
-
bas
ed.
But
,
of
t
en i
nf
l
uencer
s ar
e j
us
t one par
t of an over
al
l
mar
k
et
i
ng campai
gn s
t
r
at
egy
.
Y
ou need t
o deci
de,
as par
t of your over
al
l
pl
anni
ng,
how you wi
s
h t
o us
e your i
nf
l
uencer
s f
or a par
t
i
cul
ar campai
gn.
Y
ou coul
d choos
e t
o i
ncor
por
at
e i
nf
l
uencer
s i
nt
o ever
y par
t of your mar
k
et
i
ng – f
r
om mar
k
et r
es
ear
ch t
hr
ough t
o mar
k
et
i
ng
ex
ecut
i
on.
Thi
s i
s an appr
oach many f
i
r
ms t
ak
e nowadays
.
Some campai
gns us
e a var
i
et
y of channel
s t
o del
i
ver t
he mes
s
age – wi
t
h s
oci
al
medi
a wor
k
i
ng wi
t
h i
nf
l
uencer
s bei
ng j
us
t one.
Y
ou s
houl
d al
s
o l
et your i
nf
l
uencer
s t
el
l
your br
and’
s s
t
or
y
.
They s
pend t
hei
r t
i
me t
el
l
i
ng s
t
or
i
es onl
i
ne,
ei
t
her i
n t
ext
,
as a vi
deo,
as
a s
er
i
es of i
mages or i
n s
ome ot
her ways
.
A good i
nf
l
uencer wi
l
l
be abl
e t
o t
el
l
your s
t
or
y t
o t
hei
r f
ol
l
ower
s bet
t
er t
han you can.
2
4