The Definitive Guide to Influencer Marketing The Definitive Guide To Influencer Marketing | Page 23

I
nf
l
uenc
er Rel
at
i
ons
hi
p Management
(
Rel
at
i
ons
hi
p Nur
t
ur
i
ng)
Auger
e’
s s
ur
vey f
ound t
hat i
nf
l
uencer wer
e happy t
o wor
k wi
t
h br
ands becaus
e of
:
55%
25%
23
I
ncr
eas
ed r
each,
hel
pi
ng
t
hem gr
ow t
hei
r audi
ence.
Per
k
s (
di
s
count
s
,
f
r
ee
s
ampl
es
)
.
45%
24%
I
ncr
eas
ed oppor
t
uni
t
y t
o
cr
eat
e qual
i
t
y cont
ent f
or
t
hei
r audi
ence.
The oppor
t
uni
t
y t
o ear
n
money
.
29%
22%
E
xt
r
a hel
p avai
l
abl
e t
o s
hape
t
hei
r i
mage .
New exper
i
ences - t
r
i
ps
,
event
s
,
et
c.