The Definitive Guide to Influencer Marketing The Definitive Guide To Influencer Marketing | Page 29
How t
o Meas
ur
e Reac
h ,
E
ngagement
,
L
eads
,
and ROI
Ther
e ar
e s
ome gener
al
s
t
at
i
s
t
i
cs t
hat mos
t br
ands l
i
ke t
o know about t
hei
r i
nf
l
uencer mar
ket
i
ng:
01 02
03 04
Reach and engagement wi
t
h each pos
t
made by an i
nf
l
uencer
.
Any addi
t
i
onal
s
al
es gener
at
ed compar
ed t
o
t
he cos
t
s of wor
k
i
ng wi
t
h your i
nf
l
uencer
s
.
29
Addi
t
i
onal
webs
i
t
e vi
s
i
t
or
s r
ecei
ved as t
he
r
es
ul
t of t
he i
nf
l
uencer mar
k
et
i
ng campai
gn.
The t
ypes of mar
k
et
i
ng mes
s
ages t
hat bes
t
r
es
onat
e wi
t
h your t
ar
get audi
ence.