Definethe BestTypeof
TheDiferentTypesof
Influencer
Influencerfor YourBrand
Thisisthebiggestfailingofinfluencermarketing campaigns . Toomanyfirmsfailtoputefortinto selectingtheperfectinfluencersfortheirbrand .
ATapinfluence / Altimeterstudyfoundthat67.6 % of marketersconsiderfindingrelevantinfluencerstheir mostsubstantialinfluencermarketingchalenge .
Thebotom lineissimpleandclear . Youneedto workwithinfluencerwhoseaudiencematchesyour targetmarket .
CelebrityInfluencers
Celebrityinfluenceistheoldesttypeofinfluencermarketing . Companieshavehired celebritiestoendorsetheirproductsforyears . Someproducts , suchastheGeorge FormanGril , havebecomesynonymouswiththecelebritywhosharedhisname .
Macro-influencers
Macro-influencersalsohavelarge-scalefolowings . Peopleconsiderthem tobethe expertsintheirfield . Theyoftenhavemilionsoffolowersontheirvarioussocialnetworks .
Micro-influencers
Thebulkofinfluencersaremicro-influencers . Youcouldconsiderthem scaled-down versionsofmacro-influencers . Unlikecelebrities , theyareunknownoutsidetheirniche . But intheirnichepeoplerecognizethem asexperts .
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