Definethe BestTypeof
TheDiferentTypesof
Influencer
Influencerfor YourBrand
Thisisthebiggestfailingofinfluencermarketing campaigns. Toomanyfirmsfailtoputefortinto selectingtheperfectinfluencersfortheirbrand.
ATapinfluence / Altimeterstudyfoundthat67.6 % of marketersconsiderfindingrelevantinfluencerstheir mostsubstantialinfluencermarketingchalenge.
Thebotom lineissimpleandclear. Youneedto workwithinfluencerwhoseaudiencematchesyour targetmarket.
CelebrityInfluencers
Celebrityinfluenceistheoldesttypeofinfluencermarketing. Companieshavehired celebritiestoendorsetheirproductsforyears. Someproducts, suchastheGeorge FormanGril, havebecomesynonymouswiththecelebritywhosharedhisname.
Macro-influencers
Macro-influencersalsohavelarge-scalefolowings. Peopleconsiderthem tobethe expertsintheirfield. Theyoftenhavemilionsoffolowersontheirvarioussocialnetworks.
Micro-influencers
Thebulkofinfluencersaremicro-influencers. Youcouldconsiderthem scaled-down versionsofmacro-influencers. Unlikecelebrities, theyareunknownoutsidetheirniche. But intheirnichepeoplerecognizethem asexperts.
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