The Definitive Guide to Influencer Marketing The Definitive Guide To Influencer Marketing | Page 13

St
eps t
o F
i
nd t
he Ri
ght I
nf
l
uenc
er
s
Us
i
ng an Agenc
y
I
f you opt t
o us
e an agency f
or your campai
gn,
i
nf
l
uencer s
el
ect
i
on i
s a s
i
mpl
e pr
oces
s
.
The
agency wi
l
l
do mos
t of t
he l
egwor
k i
nvol
ved i
n f
i
ndi
ng s
ui
t
abl
e i
nf
l
uencer
s f
or your br
and.
Ther
e ar
e now many pl
at
f
or
ms
,
and t
hey di
f
f
er i
n t
he ways t
hey oper
at
e.
Some al
l
ow
1
3
Us
i
ng a Pl
at
f
or
m i
nf
l
uencer
s t
o appl
y t
o j
oi
n t
hei
r r
os
t
er
.
Ot
her
s us
e a pat
ent
ed al
gor
i
t
hm t
o di
s
cover t
he
Car
r
yi
ng Out
Your Campai
gn
Or
gani
c
al
l
y I
f you i
nt
end t
o car
r
y out your campai
gn or
gani
cal
l
y
,
you wi
l
l
f
i
nd i
t a s
l
ower pr
oces
s t
han
peopl
e t
hey bel
i
eve ar
e t
he bes
t i
nf
l
uencer
s f
or any par
t
i
cul
ar audi
ence.
us
i
ng a pl
at
f
or
m or agency
.
But you may bui
l
d l
onger
-
l
as
t
i
ng mor
e genui
ne r
el
at
i
ons
hi
ps
wi
t
h i
nf
l
uencer
s
,
whi
ch coul
d l
ead t
o r
egul
ar endor
s
ement at l
i
t
t
l
e,
i
f any
,
cos
t
.