The Definitive Guide to Influencer Marketing The Definitive Guide To Influencer Marketing | Page 11

Def
i
ne Y
our
Tar
get Audi
enc
e
For i
nf
l
uenc
er mar
k
et
i
ng t
o be s
uc
c
es
s
f
ul
, y
ou need t
o wor
k
wi
t
h i
nf
l
uenc
er
s who i
nf
l
uenc
e y
our t
ar
get audi
enc
e.
For i
ns
t
anc
e, as
s
ume y
ou had a c
ol
os
s
al mar
k
et
i
ng budget
and c
oul
d af
f
or
d t
o wor
k wi
t
h J
us
t
i
n Bi
eber on an i
nf
l
uenc
er
mar
k
et
i
ng c
ampai
gn. I
f y
our pr
oduc
t i
s s
omet
hi
ng t
hat
t
ar
get
s t
eenage gi
r
l
s
, J
us
t
i
n woul
d c
l
ear
l
y do an ex
c
el
l
ent
j
ob of mar
k
et
i
ng i
t f
or y
ou. He has a Kl
out s
c
or
e of 92 and
ov
er 1
00 mi
l
l
i
on Twi
t
t
er f
ol
l
ower
s
.
The mor
e y
ou c
an nar
r
ow y
our t
ar
get mar
k
et down t
o a
s
pec
i
f
i
c ni
c
he, t
he eas
i
er y
ou wi
l
l f
i
nd i
t t
o s
el
ec
t t
he r
i
ght
i
nf
l
uenc
er
s
.
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