The Definitive Guide to Influencer Marketing The Definitive Guide To Influencer Marketing | Page 10

Def
i
ne Y
our Goal
s
Y
our goal
s wi
l
l
af
f
ect t
he t
ype of i
nf
l
uencer you choos
e t
o wor
k wi
t
h.
I
f
you want qui
ck i
nt
er
act
i
on wi
t
h peopl
e,
you ar
e l
i
k
el
y t
o wor
k wi
t
h
i
nf
l
uencer
s who ar
e act
i
ve on T
wi
t
t
er
.
I
f you des
i
r
e t
o emphas
i
z
e t
he
l
ook and i
mage of your pr
oduct you coul
d put an emphas
i
s on a vi
s
ual
channel
l
i
k
e I
ns
t
agr
am or Pi
nt
er
es
t
.
I
f you ai
m t
o pr
ovi
de i
n-
dept
h
pr
oduct awar
enes
s
,
par
t
i
cul
ar
l
y i
f you ar
e i
n B-
B,
you may opt t
o pos
t a
t
echni
cal
ar
t
i
cl
e on an i
ndus
t
r
y bl
og,
and have s
ui
t
abl
e i
nf
l
uencer s
har
e
l
i
nk
s t
o t
he ar
t
i
cl
e.
Y
ou need t
o cr
eat
e SMART goal
s
.
E
ach has t
o be Speci
f
i
c,
Meas
ur
abl
e,
Achi
evabl
e,
Real
i
s
t
i
c and Ti
me-
bas
ed.
A goal
of “
i
ncr
eas
i
ng pr
oduct
awar
enes
s
” i
s t
oo vague – you can’
t pos
s
i
bl
y meas
ur
e i
t
.
On t
he ot
her
hand,
“
i
ncr
eas
i
ng out f
ol
l
owi
ng on I
ns
t
agr
am by 20% dur
i
ng Mar
ch” i
s
SMART
,
and you can det
er
mi
ne whet
her your i
nf
l
uencer s
ucceed or not
.
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