'The Cube' Research Folder 1 | Page 48

“COVENT GARDEN IS A PLEASANT STATION, BUSY WITH A CULTURED   CROWS OF THEATRE GOERS” CSA MARK ALLY. http://thincities.tfl.gov.uk/projects/st ation.php?id=16                           COVENT GARDEN STATION ATTRACTS EVERYBODY, NOT JUST CERTAIN PEOPLE, WHICH IS EXCELLENT FOR THIS PARTICULAR IDEA. AS THE PROJECT IS BASED AROUND THE ‘YOUNGER GENERATION’ PLACING THE TOOLBOX OUTSIDE THE TUBE STATION WILL GURANTEE THAT THE ‘YOUNGSTERS’ WILL WALK PAST AND NOTICE THE BOX OUTSIDE. THE DESIGN OF THE TOOLBOX WILL BE CATERED MORE TOWARDS THE YOUNGER GENERATION, WHICH WILL POTENTIALLY ATTRACT THE RIGHT CONSUMER TO ENTER THE BOX AND DISCOVER WHATS INSIDE. HAVING NO OTHER DISTRACTIONS OUTSIDE THE STATION WILL BENEFIT THE PROJECT/IDEA GREATLY, AS IT WILL ENSURE THAT IT’S CONSUMER IS ONLY FOCUSED ON WHATS HAPPENING INSIDE THE BOX, NOT WHATS HAPPENING AROUND THEM.