'The Cube' Research Folder 1 | Page 49

        STRENGTHS: • ENSURE THAT THE TOOLBOX GAINS RECOGNITION • EASY WAY OF MAKING SURE A LARGE AMOUNT OF PEOPLE DISCOVER THE TOOLBOX • CREATES A BUZZ ABOUT THE BRANDS IN COVENT GARDEN, BEFORE PEOPLE HAVE EVEN ENTERED THE MAIN AREA • DOESN’T GET IGNORED DUE TO OTHER ATTRACTIONS NEAR BY • PROVIDES ITS CONSUMER WITH DISCOUNTS/FUN BEFORE THEY HAVE EVEN PROPERLY SETTLED INTO THE AREA. WEAKNESSES: • PEOPLE COULD BE SO STRESSED FROM THE BUSINESS OF THE STATION, THEY WON’T EVEN RECOGNISE THE TOOLBOX • COULD POTENTIALLY GET IGNORED • COULD DRAW IN THE WRONG AUDIENCE   OPPORTUNITIES: • COULD POTENTIALLY BE A REALLY BIG HIT, AND COULD BRING IN MORE CONSUMERS FOR COVENT GARDEN • THE IDEA COULD APPEAL TO OTHER AREAS IN LONDON/UK WHICH WOULD RESULT IN GROWTH IN THE FUTURE • COULD HELP GAIN BACK THE ‘BUZZ’ FACTOR AROUND COVENT GARDEN • COULD INTEREST OTHER PEOPLE THAT NOTICE THE BOX. THREATS: • LOCATING THE TOOLBOX JUST OUTSIDE THE TUBE STATION COULD CAUSE HASSLE FOR TOURISTS/RESIDENTS • COULD CREATE MORE HUSSLE AND BUSSLE AROUND THE STATION – WHICH IT DOESN’T NEED DUE TO IT BEING SO BUSY ALREADY