STRENGTHS:
• ENSURE THAT THE TOOLBOX
GAINS RECOGNITION
• EASY WAY OF MAKING SURE A
LARGE AMOUNT OF PEOPLE
DISCOVER THE TOOLBOX
• CREATES A BUZZ ABOUT THE
BRANDS IN COVENT GARDEN,
BEFORE PEOPLE HAVE EVEN
ENTERED THE MAIN AREA
• DOESN’T GET IGNORED DUE TO
OTHER ATTRACTIONS NEAR BY
• PROVIDES ITS CONSUMER WITH
DISCOUNTS/FUN BEFORE THEY
HAVE EVEN PROPERLY SETTLED
INTO THE AREA.
WEAKNESSES:
• PEOPLE COULD BE SO STRESSED
FROM THE BUSINESS OF THE
STATION, THEY WON’T EVEN
RECOGNISE THE TOOLBOX
• COULD POTENTIALLY GET
IGNORED
• COULD DRAW IN THE WRONG
AUDIENCE
OPPORTUNITIES:
• COULD POTENTIALLY BE A
REALLY BIG HIT, AND COULD
BRING IN MORE CONSUMERS
FOR COVENT GARDEN
• THE IDEA COULD APPEAL TO
OTHER AREAS IN LONDON/UK
WHICH WOULD RESULT IN
GROWTH IN THE FUTURE
• COULD HELP GAIN BACK THE
‘BUZZ’ FACTOR AROUND
COVENT GARDEN
• COULD INTEREST OTHER
PEOPLE THAT NOTICE THE BOX.
THREATS:
• LOCATING THE TOOLBOX JUST
OUTSIDE THE TUBE STATION
COULD CAUSE HASSLE FOR
TOURISTS/RESIDENTS
• COULD CREATE MORE HUSSLE
AND BUSSLE AROUND THE
STATION – WHICH IT DOESN’T
NEED DUE TO IT BEING SO BUSY
ALREADY