'The Cube' Research Folder 1 | Page 47

THE IDEA WILL BE BASED JUST OUTSIDE COVENT GARDEN’S TUBE STATION, AND WILL STAY WITHIN THAT LOCATION THROUGHOUT THE DURATION OF THE PROJECT. THE REASONING BEHIND PLACING THE VIRTUAL TOOLBOX OUTSIDE COVENT GARDEN’S TUBE STATION IS SOLELY BASED AROUND THE FACT THAT EVERYBODY WILL BE ABLE TO SEE THAT IT’S THERE. THE TUBE STATION IN COVENT GARDEN MANAGES TO PASS THROUGH THOUSANDS OF CONSUMERS A DAY, AND THIS IDEA RELIES ON ALL OF THOSE CONSUMERS NOTICING THAT ITS THERE. PLACING THE TOOL BOX OUTSIDE THE STATION WILL ENABLE THE IDEA/CONCEPT TO GAIN RECOGNITION, AS NOTHING LIKE THIS HAS EVER BEEN PLACED THERE BEFORE, IT WILL CREATE A BUZZ FROM THE GET GO, BEFORE TOURISTS, RESIDENTS, POTENTIAL CONSUMERS EVEN STEP INTO COVENT GARDEN ITSELF. HAVING THE TOOL-BOX BASED OUTSIDE FOR THE PEOPLE THAT HAVE NEVER VISITED COVENT GARDEN BEFORE, THEM SEEING THIS TOOL-BOX AS SOON AS THEY STEP OUTSIDE THE STATION, WILL GET THEM EXCITED AND WILL POTENTIALLY DRAW THEM IN TO SEE WHAT ITS ALL ABOUT. PLACING THE TOOLBOX OUTSIDE THE STATION, BEFORE PEOPLE EVEN GET TO THE MAIN ATTRACTIONS WITHIN COVENT GARDEN, WILL HOPEFULLY MAKE THEM STOP AND ENGAGE WITH WHAT’S ACTUALLY INSIDE THE BOX. IF THE TOOLBOX WAS TO BE PLACED NEAR ALL THE STORES/MAIN ATTRACTIONS WITHIN THE AREA, IT WOULD GET LOST IN EVERYTHING ELSE THAT IS HAPPENEING AROUND IT, AND WOULDN’T GAIN AS MUCH RECOGNITION AS IT WOULD IF IT WERE THE FIRST THING PEOPLE SEE STRAIGHT OFF THE TUBE.