THE IDEA WILL BE BASED JUST OUTSIDE COVENT
GARDEN’S TUBE STATION, AND WILL STAY WITHIN
THAT LOCATION THROUGHOUT THE DURATION OF
THE PROJECT. THE REASONING BEHIND PLACING THE
VIRTUAL TOOLBOX OUTSIDE COVENT GARDEN’S TUBE
STATION IS SOLELY BASED AROUND THE FACT THAT
EVERYBODY WILL BE ABLE TO SEE THAT IT’S THERE.
THE TUBE STATION IN COVENT GARDEN MANAGES TO
PASS THROUGH THOUSANDS OF CONSUMERS A DAY,
AND THIS IDEA RELIES ON ALL OF THOSE CONSUMERS
NOTICING THAT ITS THERE. PLACING THE TOOL BOX
OUTSIDE THE STATION WILL ENABLE THE
IDEA/CONCEPT TO GAIN RECOGNITION, AS NOTHING
LIKE THIS HAS EVER BEEN PLACED THERE BEFORE, IT
WILL CREATE A BUZZ FROM THE GET GO, BEFORE
TOURISTS, RESIDENTS, POTENTIAL CONSUMERS EVEN
STEP INTO COVENT GARDEN ITSELF. HAVING THE
TOOL-BOX BASED OUTSIDE FOR THE PEOPLE THAT
HAVE NEVER VISITED COVENT GARDEN BEFORE, THEM
SEEING THIS TOOL-BOX AS SOON AS THEY STEP
OUTSIDE THE STATION, WILL GET THEM EXCITED AND
WILL POTENTIALLY DRAW THEM IN TO SEE WHAT ITS
ALL ABOUT. PLACING THE TOOLBOX OUTSIDE THE
STATION, BEFORE PEOPLE EVEN GET TO THE MAIN
ATTRACTIONS WITHIN COVENT GARDEN, WILL
HOPEFULLY MAKE THEM STOP AND ENGAGE WITH
WHAT’S ACTUALLY INSIDE THE BOX. IF THE TOOLBOX
WAS TO BE PLACED NEAR ALL THE STORES/MAIN
ATTRACTIONS WITHIN THE AREA, IT WOULD GET
LOST IN EVERYTHING ELSE THAT IS HAPPENEING
AROUND IT, AND WOULDN’T GAIN AS MUCH
RECOGNITION AS IT WOULD IF IT WERE THE FIRST
THING PEOPLE SEE STRAIGHT OFF THE TUBE.