MOBILE MARKETING TECHNIQUES AND STRATEGIES FOR BUSINESS
BY OITANCAN MANI ZEPHIER Mobile advertisements are proven to be very successful in marketing. If you engage an action on the part of the user, like sharing or liking, then the campaign will become more successful. People use social media more times everyday, than any other form of media, and these sites are often accessed from mobile devices like phones, iPads or tablets. If you confine your advertisements to a static environment, you are missing out on the possibility of making your business mobile.
Businesses are missing out on customers if they don ' t take advantage of mobile marketing techniques. I more than doubled my customers when I used mobile techniques. I made it known to my customers that they could have 10 % off further items, if they shared their purchases on social networks like Instagram, Twitter and Facebook. I knew that the majority of my customers used social networking via their mobile devices and they could engage more people via their networks, rather than if I paid for an advert in a newspaper. Mobile marketing techniques and strategies for
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