business are cheaper than old fashioned marketing techniques. You might be wondering, " what exactly is mobile marketing?" Here are some examples.
What is Mobile Marketing?
Mobile marketing is advertising using mobile devices. Types of mobile devices are:
Mobile Phones iPads iPhones Tablets of marketing, a lot of people are often angry when they receive a text message when they haven ' t specifically signed up to the service. I know that when I get a text message from a company, that I haven ' t specifically asked for, then I usually delete the message without even reading it.
Location Based Advertising- This is done utilizing the GPS technology that is inside your mobile device. This is where an advert or a special offer will pop up on your mobile device when you are in the area where the business is located. This is similar to the way Apple uses reminders in Siri on the iPhone 5. For example, you can ask Siri to remind you to buy an item when you are walking past the shop.
Laptops
Types of Mobile Marketing Techniques:
Consider some of the following methods when building your mobile marketing campaign:
Banners- When you access a website on your mobile device, there are often banners on the top or the bottom of the site. It is a standard banner and you can click on that banner to take you to the consumer website.
Barcodes- These are the barcodes that you sometimes see on adverts at bus stops or even on items themselves. You can scan these barcodes on your smart phone using an app like ScanLife, which is available on the iPhone, and you are taken to the website or to a special offer. This is the preferred method of mobile marketing for me because it is proactive on the side of the user. It ' s the users choice to see the advertisement, rather than being bombarded with messages.
Text Messages- This is when a company sends a text message to your mobile phone giving you a discount in a store or an online store. Be aware that even though this can be used as a method
Messages are very important. If you can ' t grab your customers attention in a few words on a mobile device you will not have a new customer.
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