The Contributor The Contributor Full Magazine V7 | Page 16

CHANGING TRACKS
Jenneke van Genechten, from Limburg,
wanted to become a writer when she
was younger. Now she runs two
companies, ‘Lettergeniek’ and ‘HOLY
shit.’. With ‘HOLY shit.’, a company
aimed at coaching and medicine plant
ceremonies, like magic truffles.
She wants to show people how they can
influence their own thoughts and how
much impact they have on their own
lives. She wants to help people get rid
of their mental health problems by
letting them live more freely, like she
does herself.
WHY DID YOU START TO STUDY IMEM?
“After finishing my psychology studies,
it just started for me. How could I help
people get rid of their psychical
problems? I have not been through
anything myself yet! Maybe it was
because of my home-situation that I
started studying psychology in the first
place, because going to University, that
was it (according to my dad). I decided
to take a different road and follow my
ambition to become a copywriter by
starting IMEM.”
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Jenneke van
Genechten
HOW DID YOUR CAREER EVOLVE AFTER
GRADUATING?
“I first graduated in my own company
(Lettergeniek.nl), which did well from the
start. I wrote copy for clients, mostly
commercial parties. At some point, this
was running out of control, which made
me hire people to help me out. After five
years, I suddenly thought: the only thing I
am doing is arranging stuff, and I do not
have time to write my book. Is this what I
want? So, I scheduled one day a week to
write and one day to think about my
company.”
“I found out that I wanted to do something with psychology, however,
not in a therapeutic setting. The last couple of years, I have been busy with
personal development which I found mainly in the use of medicine plants
like ayahuasca and truffles. Of course, this subject is taboo, and drugs are
for people who get high and make irresponsible decisions. However, this is
not how it works. The way I see it: nature made the medicines, and I think
this is not without a reason (I only use natural medicine plants). Besides, it
is about how you use them, namely in a safe environment, in moderation,
and with a mentor who knows what they are doing.”