The Contributor The Contributor Full Magazine V7 | Page 13

Having a career in the digital media, with a focus on the entertainment
industry, means that you have to be ready for everything and quickly adapt
to changes. Nowadays, people consume media on mobile phones, tablets,
computers and maybe things that we haven’t even thought of
yet. People spend hours and hours on the internet daily. Although
entertainment is the syonym of a social experience, in today’s world, this
does not mean that you have to be surrounded by people.
The world has turned into a big marketplace. People from all around the
world can interact and create content for each other fairly easily. This made
the world come together. People hire freelancers and even sometimes have
an entirely telecommuting workplace. All of this is thanks to digital media.
This gives companies the opportunity to grow and adopt flexible workspaces.
Traditional advertising revenue is in steep decline:
down with
18.7%
down with
10.1%
down with
11.7%
mag
down with
14.8%
digital advertising is growing rapidly:
up with
18.1%
up with
9.2%
More video was uploaded to YouTube in the last 2 months
than if ABC, CBS, and NBC had been airing new content (with no
re-runs) 24/7/365 since 1948 (which was when ABC started
broadcasting).
Digital media has had an incredible impact in this world. It has been the
ultimate level playing field for small organizations as well as big brands. It is
going to continue to change the way we think; continue to change the way we
see the world. Digital media is going to continue to be of extreme importance
for brands and businesses as well as to citizens in order to create a change.
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