The Business Exchange Bath & Somerset Issue 15: Spring 2020 | Page 30

TECHNOLOGY Helping clients achieve growth in an ever-changing industry Bathcomms have been working with award-winning publishers DJ Murphy for a number of years, supporting their websites and eCommerce operations. Bathcomms Director, Jonathan Sherwin gives us an insight into how Bathcomms has been helping to give the firm a strong web presence to support its best-selling publication. In the last two years we have complemented our technical services to DJ Murphy with Digital Communications Strategy and Reporting. With traditional print media facing many challenges in today’s world, building a solid digital presence is of great importance. The flagship publication – Horse and Rider UK – attracts many readers and advertisers to its website. We have worked with the excellent marketing and publishing team at DJ • Visitors to website increased year- on-year by 69% • Traffic from Social Media to website up by 62% • Key conversions (sales, sign-ups etc.) from Social Media up by 205% • Traffic from Email Marketing campaigns up by 258% Making the web work for you EMAIL: CALL US: 30 [email protected] 01225 400337 www.tbebathandsomerset.co.uk Murphy to boost engaged visitor numbers, and last year together we achieved great success... By setting clear annual goals, and reporting back on these monthly, we helped to channel our efforts towards the right things, which brought these fantastic results. Zoe Cannon, Publishing Director at DJ Murphy, said, “Jonathan and his team work with our business as though they were an extension of our own team. They are always mindful of our priorities and budgets and aren’t afraid of sharing knowledge with us – giving the tools to reach our digital goals – safe in the knowledge that as our business grows, so will the opportunities of working with us. The past year has seen incredible results for us, not only in our SEO results, but our commercial performance, too. The guidance and support of Bathcomms is an essential and integral part of our digital strategy.” By meeting and exceeding the goals we set for the year for DJ Murphy we start again. Taking this new level as the baseline our strategy for the current year is to see continued further growth, whilst branching out into exploring new inbound channels. As ever, it’s onwards and upwards. “The past year has seen incredible results for us, not only in our SEO results, but our commercial performance, too. The guidance and support of Bathcomms is an essential and integral part of our digital strategy.” If you run an eCommerce store, a website, or have any digital presence and you’d like to see how you might improve your results, call us on 01225 400337 or email: [email protected] For more info: www.bathcomms.com