The Business Exchange Bath & Somerset Issue 15: Spring 2020 | Page 31

WHY FULL FIBRE IS ESSENTIAL IN
KEEPING BUSINESSES ON TRACK
When we talk about slow, unreliable broadband, we generally associate it with
remote, rural locations. But as we’ve heard from a plethora of local businesses,
the great broadband divide isn’t quite that straightforward.
Bristol for example, was ranked in second
place in Management Today’s ’21 Best
Towns and Cities for Business’ because of its
world-leading business sectors and hosting
the second largest proportion of digital tech
companies outside of London. However, for
its neighboring cities Bath and Wells, the
digital landscape isn’t quite so bright.
A multitude of city-based business users
find themselves worse off than their rural
counterparts, being subjected to regular
drop-outs and slow speeds. Delivering full
fibre to historic towns and cities full of listed
buildings and narrow streets has been seen
as too expensive and too challenging from a
network build perspective. Until now, that is.
Is fake fibre putting South West
businesses at a disadvantage?
The truth is, you can’t afford not to care
about full fibre broadband if you want to
compete effectively in the digital economy.
The growing necessity of cloud-based
platforms and video-based technology as
replacements for face-to-face meetings is
undeniable. Not to mention the increasing
levels of time and data sensitive information
being uploaded and held online.
Yet in many cases, standard ‘superfast’ or
‘fibre-to-the cabinet’ broadband connections
are simply not fast or reliable enough. These
part copper offerings masquerading at ‘full
fibre’ connectivity, are putting companies at
a significant disadvantage when competing
on local and national scales. Not to mention,
many businesses are forced to pay top level
prices for sub-standard performance that
delivers inconsistent ‘up to’ or average
speeds.
Broadband performance issues take their
toll on business users, and firms are left
to contend with a frustrated workforce as
well as lower than necessary productivity.
Ultimately this might also impact a
company’s ability to recruit and retain
the best talent and ensure growth, with
employees choosing to work for businesses
based in full fibre broadband-blessed cities
instead.
Moving businesses into the digital fast lane
It’s imperative our region has the
infrastructure to attract and retain
investment and talented employees that
allows for a flourishing digital economy. In
this digital age, where every second counts,
it’s vital that our businesses have the right
connections to stay not just on track but
keep one step ahead.
If your business is suffering with
unreliable broadband that hampers
productivity, it’s time to equip yourself with
connectivity that supports growth and easily
handles all your online needs for years
to come.
Truespeed is a full fibre broadband
provider that supplies guaranteed speed
connectivity directly into premises. Offering
a variety of business packages to suit the
needs of any business, Truespeed delivers
truly reliable connectivity that allows you to
focus on the things that are most important
to your business.
To arrange an initial consultation on how
your business can benefit from Truespeed’s
full fibre, call Clive Thomas on 07951 214334.
ULTRAFAST BROADBAND
FOR GREATER
PRODUCTIVITY
GET ON BOARD.
CALL CLIVE THOMAS
07951 214 334
THE BUSINESS EXCHANGE 2020
31