Functions of retailers…
Even though every business is different in its own way, the
functions and formats are different for each and every one.
This determines how they run and potentially the success OR
failure of a business.
Location
Is it convenient?
Boohoo
John Lewis
As Boohoo is online only it is
convenient as you can access it
24/7
Mainly based in shopping centre's,
towns or cities. Which you’d often
travel to via transport other than
foot. Allowing you to carry heavy
goods on a bus, train or car usually,
as there are often transport links
nearby.
Have to wait for orders which can
be a long time, this could put off
potential customers as you have to
pay more for express delivery.
Located near other retailers so has
a large footfall.
Assortment of merchandise
What sort of products do they stock?
Boohoo
John Lewis
Womenswear, Menswear,
Accessories, Shoes.
Suits the demographic (age range
16-24)
Womenswear, menswear,
childrenswear, home, food
(waitrose) electronics, toys, sports
and leisure, gifts, beauty.
Allows everyone in the family to
buy under one roof.