The Boohoo Insider | Page 5

Specialist store: JD

A specialist store caters to one specific retail market and only offering that type of product. E.g pharmacy, bookshop, make up store.

Public limited company (JD Sports)

Non-food

Large business

Economy/premium pricing (big brands such as Nike)

Face-to-face contact/Online

Located in towns, out of town, shopping centre's

Turnover: £93.4 million.

You will often find JD on busy town high streets or in large shopping centres as they cater to a specific type of audience but for all ages. This is easy as a family can buy what they need all under one roof.

Supermarkets:Sainsburys

A large self service shop selling foods and house hold goods. Often having car park facilities, pharmacies and sometimes concessions such as Costa or Krispy Kreme.

Public limited company

Food/Non-food

Large business

Supermarket

Local (mini stores) In town and out of town stores

Face-to-face contact/Online (orders)

Economy pricing

Understanding Retail P1