AVA is a subscription-based cloud-based software platform. Monthly subscriptions are: Boutique level at $27.00 for up to 15 events per year, Consultant at $57.00 for up to 40 events per year and Enterprise at $97.00 for unlimited events per year.
In November 2014, AVA will implement the $350.00 one-time set up consultation to assist with their account personalization. Until November 2014, we are in the BETA stage and offering a one-month free trial period and free consultations in exchange for their BETA testing and feedback.
As we conquer more of the market share, profits rise as our expenses for creating the software are final. Advertising, traveling to trade shows and technical support for programming issues are our only expenses.
By the end of 2015, we plan to see very encouraging growth and success and continue that momentum into 2016.
This growth will propel us to re-invest in new applications using the same framework from AVA to apply it to new industries, such as family counseling and business consulting.
financial Summary
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Spending distribution: total spending
This chart shows that 39.5% of weddings spend less than $10,000 on their wedding. Those typically do not have event planners, however, in my business as a wedding planner on the beach in Port Aransas, most of my events fell in this category. Therefore, this niche is our target planner as well.
The next groups combined of $10,000 - $50,000 make up another 53.5% of the market share. These brides will typically have a day-of coordinator or an event planner from the venue handle that task. This is a highly profitable area for bridal consultants as brides choose from day-of services, month-of services and full coordination also. This range also is the sweet spot for consultants that offer the entire wedding package for that amount, with their fees included.
From $50,000 and beyond, clients are spending incredible amounts of money on their wedding day and appreciate the security and transparency to see how ere their money is being applied to balances, want to review contracts in detail and confirm itineraries.