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A TRUE CITY- WIDE CULTURAL PROGRAM
While the format of four professional days followed by three days open to the public remains unchanged, the program itself is evolving so that each day becomes an experience of its own: opening of new spaces, museums, afterwork events, workshops and offerings for younger generations, as well as the unmissable Thursday nocturne, with the support of the City and Canton of Geneva. Transfers between the Salon and In The City will be made easier by a free shuttle service allowing visitors to travel between the two locations.
“ The 2026 edition of Watches and Wonders Geneva marks a turning point in our desire to set Geneva as a leading destination. Our ambition is to offer a genuine city-wide cultural program that goes beyond the Salon. We want to provide visitors of all generations with a rewarding, entertaining, and diverse experience”, says Matthieu Humair, CEO of the Watches and Wonders Geneva Foundation.
www. watchesandwonders. com
ISSUE 74 2026 THE ART OF LUXURY