42 WATCHES & TIMEPIECES
THE ART OF TIME:
WHY SERVICING YOUR WATCH MATTERS
meticulously cleaned and inspected. Worn or damaged parts are replaced, the movement lubricated, and precision adjustments made. The result is a watch that not only keeps perfect time but performs exactly as it was designed to.
Transparency is key.“ If we discover additional work is needed, we communicate immediately,” Jimmy notes.“ There are no surprises. Customers can trust that their watch is in expert hands.”
For many, a watch is more than a tool, it is a statement, a milestone, a companion that quietly measures life’ s defining moments.
Behind every finely crafted timepiece is a world of precision and skill, and at Baker Brothers, it is Jimmy, their in-house Watchmaker, who ensures each watch continues to perform at its peak.
“ A high-quality timepiece is a precision instrument, designed to perform flawlessly year after year,” Jimmy says.“ Inside every watch are hundreds of components working constantly. Over time, natural wear and the ageing of lubricants can affect performance, which is why routine servicing maintains the accuracy of your watch.”
Jimmy brings years of specialised training and hands-on experience to every service, repair, and adjustment.“ When a customer brings in their watch, we start with a thorough assessment and discussion,” he explains.“ We make sure they fully understand the process, the costs, and the timelines before any work begins. It’ s always a privilege to be trusted with someone’ s timepiece.”
The servicing process itself is painstaking. Each watch is carefully disassembled, every component
But servicing is not just about mechanics, it’ s about legacy.“ A watch often carries memories, milestones, and achievements,” Jimmy says.“ Caring for it ensures those moments are preserved. It becomes a timepiece that can be cherished and passed down through generations.”
For those who value craftsmanship, performance, and history, servicing a watch is more than maintenance, it is stewardship. As Jimmy puts it,“ Helping our customers look after their watches is a privilege. Every service is a chance to keep a timepiece running beautifully and to protect the moments it represents for years to come.”
In the world of luxury watches, time is both the measure and the reward. And with the right care, your watch will continue to keep pace with your life, faithfully and flawlessly.
For more information on servicing your watch, contact Baker Brothers via their website bakerbrothersdiamonds. com, call + 44( 0) 1234 430042 or WhatsApp + 44( 0) 7898 074557
THE ART OF LUXURY ISSUE 74 2026