The 2026 edition of the leading watchmaking event of the year will feature the arrival of Audemars Piguet, the renowned manufacturer from Le Brassus, along with ten other brands.
AUDEMARS PIGUET AND TEN NEW BRANDS TO JOIN WATCHES AND WONDERS GENEVA 2026
The programs of the Salon and In The City are uniting to create a single event. This will offer a true experience and unforgettable highlights for a week of discovery between 14th- 20th April, 2026.
BRAND NEWS
Watches and Wonders Geneva 2026 will welcome eleven new brands, including Audemars Piguet, the oldest fine watchmaking manufacturer still in the hands of its founding families, and l’ Epée 1839, the only manufacture in Switzerland to specialize in the production of high-end clocks. With Behrens, Bianchet, B. R. M Chronographes, Charles Girardier, Corum, Credor,
Favre Leuba, March LA. B and Sinn Spezialuhren, the total number of exhibiting brands will increase to 66. Other significant change: H. Moser & Cie. and Frederique Constant are changing locations and expanding their booths.
REDESIGNING THE SPACES
To support these developments, the Salon is adapting and expanding, while ensuring that visiting comfort and service quality are preserved. All independent artisan-creators will now be spread in two areas, the Carré des Horlogers( increasing from 16 to 23 exhibitors) and the Mezzanine( increasing from 9 to
15 exhibitors), offering greater visibility and consistency in layout.
THE LAB, INCUBATOR OF IDEAS
Dedicated to technologies that will shape the future of watchmaking, the LAB is, for the first time, offering any startup, company, or laboratory the opportunity to submit its high value-added initiative on watchesandwonders. com. Professionals, visitors, and future partners will discover the selected projects during Watches and Wonders Geneva 2026.
THE ART OF LUXURY ISSUE 74 2026