FIRST BOSS X ASTON MARTIN COLLECTION LAUNCHES WITH FERNANDO ALONSO AS THE FACE OF THE CAMPAIGN
Ahead of Fall / Winter 2024 , BOSS proudly unveils its first capsule collection in collaboration with Aston Martin , epitomising a perfect fusion of heritage , innovation , and contemporary style , which is now celebrated through a new lifestyle partnership between the two brands .
This new collection marks its first collaboration with the ultra-luxury sportscar marque , drawing input and inspiration from both brands ’ designers and Aston Martin ’ s portfolio of high-performance models .
The future-facing partnership will deliver two capsule collections a year , showcasing pieces that are meticulously crafted to meet the demands of performance , and style . Building on their common passion for racing , the first BOSS x Aston Martin collection draws inspiration from British carmaker ’ s rich legacy and the timeless elegance of BOSS ’ s premium aesthetic , offering a 24 / 7 lifestyle wardrobe that exemplifies the pinnacle of modern sophistication .
For this capsule , BOSS has worked with the iconic sportscar brand to create an off-the-track lifestyle wardrobe that caters to the modern consumer ’ s desire for luxury performance . With a shared focus on innovation and flawless design , this collaboration expertly combines quality clothing with high-performance materials . Aston Martin delivers prestigious craftsmanship and innovation , while BOSS contributes traditional tailoring with authenticity and quality .
Influenced by Aston Martin ’ s attention to detail , elements across the collection reflect interior touches from its models , including the iconic quilted leather seats . Details on the garments such as zip pullers , cord ends and snap buttons take inspiration from finishes on their high-performance vehicles .
THE ART OF LUXURY ISSUE 66 2024