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Alongside the iconic Meisterstück fountain pen with its black cigarshaped design , three gold rings and handcrafted gold nib , the new campaign visuals feature the Extreme 3.0 leather collection in a new lavender grey color . With an original , geometric motif hailing from Montblanc ’ s visual language from the 1920s and the M LOCK 4810 closure inspired by the secure yet easy-to-handle closures used by mountaineers , the contemporary leather collection brings together Montblanc ’ s rich heritage with modern , daring shapes that combine style and functionality .
LOCK 4810 buckle worn cross-body by Lee Jinuk .
Launched this past Spring , the original campaign film reintroduced Montblanc to the world in Wes Anderson ’ s signature style with its distinctive visual aesthetic and blend of eccentric , unconventional storytelling . The story follows three colorful
characters - actors Rupert Friend , Jason Schwartzman , and Wes Anderson himself - at the fictional Montblanc Headquarters located at the peak of the Mont Blanc mountain , as they introduce the Maison , its story and debate the qualities most of its recognized creation , the Meisterstück fountain pen .
Hero products featured in the latest installment of the campaign include the Extreme 3.0 Backpack with M LOCK 4810 buckle , the Extreme 3.0 Montblanc 142 Bag Mini with M LOCK 4810 buckle sported by Rupert Friend and Jing Boran , and the Extreme 3.0 Sling Bag with M
For more information , visit www . montblanc . com
ISSUE 66 2024 THE ART OF LUXURY