80 FASHION
MONTBLANC UNVEILS SECOND CHAPTER OF ‘ 100 YEARS OF MEISTERSTÜCK ’ CAMPAIGN
After introducing its 100 Years of Meisterstück campaign in May with a short film written and directed by award-winning director and screenwriter Wes Anderson , Montblanc delves deeper into its extraordinary world in a series of new campaign visuals .
The campaign continues with a series of visuals that pay tribute to the iconic Meisterstück writing instrument ’ s 100th anniversary and spotlight Montblanc leather pieces from its latest collections .
The new campaign visuals transport audiences back to the snowy peak of the Mont Blanc mountain and the whimsical Montblanc universe that
Anderson reimagined in his short film . Familiar faces from the first chapter of the campaign have been captured by photographer Charlie Gray , including actor Rupert Friend , Korean actor and Montblanc Mark Maker Lee Jinuk , Chinese actor and Montblanc Global Brand Ambassador Jing Boran , and Indian-American actor and designer Waris Ahluwalia .
THE ART OF LUXURY ISSUE 66 2024