FASHION 83
A unique cord adjuster was inspired by the sophisticated aluminium oil filler cap available from its Q by Aston Martin bespoke service . Lightweight high-performance materials prevalent in sportscar design also crossover to the collection , including the use of carbon fibre taped seams to bring heightened performance to BOSS ’ s unmistakable style .
Bringing the collection to life in a campaign photoshoot and film is world-renowned , Aston Martin Aramco Formula One ® Team driver and BOSS brand ambassador Fernando Alonso . As the face of the exciting new campaign , Alonso personifies the BOSS brand ’ s foundational platform “ Be Your Own BOSS ”. He also perfectly embodies the spirit of the BOSS and the intensity of the Aston Martin driver : dynamic and effortlessly stylish .
“ I ’ m proud to front the campaign for the first-ever BOSS x Aston Martin capsule collection . Both BOSS and Aston Martin stand for commitment , innovation , performance – and iconic style . I can ’ t wait for fans to experience the energy that both brands have brought to this collaboration ,” said Fernando Alonso .
This collection is defined by tailored pieces , carefully crafted in luxurious , high-performance fabrics , such as superfine merinowool jersey and a durable carbonfibre and cotton denim blend . Key outerwear styles complement and deliver sophistication and functionality . Presented in a smart color palette of white , pale gray , opal green , and dark mink , this menswear range exudes innovation , impeccable BOSS aesthetics , and elegant design elements inspired by the iconic British carmaker .
The BOSS x Aston Martin collection is available now on boss . com , in stores , and through wholesale partners .
ISSUE 66 2024 THE ART OF LUXURY