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Their boldness and singularity are sublimated by the eye of iconic photographer Mikael Jansson , a master of light who has collaborated with the world ’ s most visionary brands . His talent shines through in the liveliness and audaciousness his images convey . With the help of image maker Benjamin Bruno , Jansson crafted beaming , fun images , in which people and products alike radiate with energy .
Using the Maison ’ s signature delicate , modern blue for the launch , the campaign will later reveal golden hues images . Playing with perspectives and scales , the images are a celebration of togetherness and shared joy . A unique dynamic , a joyful dialectic , where the singularity of each individual nourishes the vitality of the group .
In the same spirit , the iconic Possession jewellery line , the ultra-thin Altiplano watch , the classic Piaget Polo watch and the strong statement of the Palace Décor are all featured in a campaign that puts emblematic , strong and unforgettable creations at the forefront .
Creating a new visual identity that tells stories about style and products as well as heritage ( in the wake of our 150th anniversary ), this brand campaign will allow Piaget to reach out to new audiences wherever they might be . A guarantee that the ever-growing Piaget Society will remain an inspiration for the culture and those who make and enjoy it .
“ Digging into the past to create the future ”, as Piaget ’ s CEO Benjamin Comar puts it , this brand campaign sheds a new light on Piaget ’ s iconic history , rooted in the flamboyance of the 70s and 80s , to state what comes next . “ The campaign mixes the sense of elegance inherited from the Maison ’ s origins in La Côte-aux-Fées with the extravaganza of the 1970s , when Piaget came to master the craft of gold work and made colorful stones part of its DNA , Comar adds .
Issue 56 2023 THE ART OF LUXURY