Master of craft and sophistication , Piaget is a lifestyle , an attitude that combines over a century-long expertise with an ever-renewed sense of joyfulness , conviviality , and extravaganza .
THIS IS PIAGET
Watchmaker of audacity , jeweller of times , Piaget captures the subtle art of positive tensions : from its birthplace in Switzerland ( in the mountain village of La Côte-aux- Fées ) to its soulmate region of Côte d ’ Azur , the Maison displays extravagance and elegance , technicity and beauty , a love of singularity and a strong sense of community . Modern by tradition , avantgarde by conviction !
At Piaget , we believe that mastery liberates creativity : it is our philosophy as a remarkable watchmaker-jeweller .
It is with this in mind that we created this new brand campaign . Bringing back our Maison ’ s iconic relevance and recreating our myth for today , the campaign is an invitation to live an inspiring life , reminding the newcomers of the Piaget society of our rich and flamboyant ingenuity .
To represent these core values , we created a powerhouse look , an instantly recognizable and ownable style , carried out by a carefully chosen cast to authentically embody our brand : modern , multi-faceted , diverse and inclusive . With their modern beauties , radiating personalities and contagious joie de vivre , models Georgia Palmer and Signe Veiteberg are among the new faces of Piaget .
THE ART OF LUXURY Issue 56 2023