54 JEWELLERY
The creations displayed each symbolize the mastery of Piaget , its sense of chic , its boldness , its exceptional craftsmanship and its audacity .”
For Fatti Laleh , who joined Piaget earlier this year as International Director of Image and Communication , the campaign is a modern take on reviving the legacy of the Piaget Society . “ Our Society is a creative movement . Social before social media , this joyful group whether in front or behind the camera connects cultural leaders , pioneers , and modern beauties . It is a home away from home for those who live boldly but with sophistication , those who dare to be rare . Its collective energy has the unique power to open new perspectives and create new spaces where memory and imagination collide . The result is very direct with impactful images , in which I carefully looked to equally valorize our watch and jewellery categories . It ’ s joyful , it ’ s extravagant . It ’ s sophisticated , it ’ s Piaget ”.
www . piaget . com
THE ART OF LUXURY Issue 56 2023