YACHTS
VIP visit program: the Sapphire
Experience
MYS is in constant contact with yacht
builders, brokers and industry suppliers
throughout the year in order to gather
feedback and anticipate their needs and
those of their customers. The Sapphire
Experience, a program aimed at premium
clients to enhance their show experience
and help them take their first steps in
the often-bewildering world of luxury
yachting, was set up in 2016. The bespoke
program includes a Concierge Service
that coordinates private visits aboard
superyachts on display, as well as a
calendar of festivities during the four-day
event. On the eve of show, for example,
Sapphire Experience guests join a select
list of industry influencers and luxury
partners invited to attend the opening gala
party, which includes the prestigious MYS
Superyacht Awards Ceremony.
Monaco Yacht Summit
Since being introduced to the MYS agenda
in 2016, the annual Monaco Yacht Summit
immediately prior to the show has become
a key event for clients and their advisors
looking to enter or better understand the
world of yachting. Attended by qualified
representatives, family offices and private
investors, the Summit includes a series
of informative panel discussions with
acknowledged experts from across the
superyacht industry.
Car Deck – exhibition of classic and
customised vehicles
Luxury cars go hand in hand with luxury
yachting and the Car Deck exhibition of
prestige and one-off automobiles, some
of which are available for test drives by
prospective clients, has been a big hit with
VIP visitors regardless of age for the last four
years. It is set alongside the Tenders & Toys
area to offer a complete superyacht lifestyle
environment in a single chic location.
76
The Art of Luxury
Issue 40 2019