The Art of Luxury Issue 40 2019 | Page 77

YACHTS Tenders & Toys exhibition New opening hours from 11am to 7.30pm By providing access to secluded bays, transits between the mother The MYS changes its opening hours and will welcome attendees, ship and dry land, or simply an exhilarating high-speed ride, tenders later this year, from 11am to 7.30pm (Saturday 28th September: give a younger clientele their first taste of the superyacht experience. 11am – 7pm). The goal is to offer a timetable that corresponds better Moreover, the stable of water toys – from inflatables to electric to the visiting times preferred by private clients. The new schedule surfboards and mini submarines – is always high on the list of will also ease the relentless intensity of the show and create a priorities for sports-minded charter clients. more pleasant experience for visitors and exhibitors alike, while New Upper Deck Lounge on two floors The Upper Deck Lounge will offer top-notch amenities on two floors to welcome the yachting customers and enhance their visit experience of the MYS. The show’s reception and catering area will welcome all visitors in a luxurious environment furnished by the MYS top-of-the-range partners: the ground floor is dedicated to luxury exhibitors, a bar with an outdoor terrace, while the first floor will host the show restaurant and a VIP lounge with a panoramic view over Port Hercules. leaving more time earlier in the morning for B2B meetings, press conferences and media yacht visits. Less about footfall and more about providing a quality service to the growing number of international visitors intending to purchase or charter a yacht, these initiatives will help ensure that MYS maintains its global status as the superyacht show par excellence. Today more than ever before, MYS is about promoting the superyacht lifestyle to a high-end clientele through tailor-made experiences. www.monacoyachtshow.com Issue 40 2019 The Art of Luxury 77