The 7 Essential Prospecting Actions Blueprint
Prospecting Action # 3 Direct Mail Letter to Former Buyers and Sellers
• A good email open rate is 20 % or more . That means you ’ re only connecting with 1 in 5 people in your CRM .
• A good direct mail letter open rate is closer to 100 %. ( if they don ’ t open your letter they ’ ve either moved or died )
• All you need is a single page letter with a quality offer ( your lead magnet ) And you can ’ t send a letter that doesn ’ t make an attractive offer . It just won ’ t work
• Always be offering something of value . Ask me about a lead generating book , ghost written by me , with you as the author .
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