Why bother with purpose?
20MM Training
Feature
8
Even the best strategy is nothing without first having a clearly defined purpose. I cannot emphasize enough just how integral laying the foundation is to the success of ANY marketing activity.
Defining your mission, identifying purpose and then setting objectives are the road map to success that you can apply to ALL your promotional activity.
And because it is so important to lay this groundwork first, I wanted to make sure this planning guide was included in the very first 20MM issue to help you do just that.
This 20MM TRAINING FEATURE will take you step-by-step through the process of defining purpose by answering 5 key questions so you come away with a clearer understanding of your own business' purpose and mission in this 20 minute exercise.