Purpose gives you...
By defining purpose and stating your mission, it will be much easier to set SOLID objectives, clarifying a lot of the marketing picture:
• It will enable you to evaluate promotional opportunities with confidence.
• You will be better able to recognize the opportunities and activities that will be most productive to your overall goals.
• You will be able to eliminate a lot of the guesswork and in doing so, leave you to focus with more clarity on activities that have the best chance of achieving your objectives.
• Most importantly, it gives you
20MM
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...CONFIDENCE!