The 20-Minute Marketer Magazine May 2014 | Page 7

Define purpose, clarify your path

There is an old saying - I'm not even sure where it originates - but it states that you can't know where you are going unless you know where you are coming from.

I am a HUGE fan of that advice, particularly when helping business owners hone in on what they do best and for whom: DEFINING PURPOSE.

Every business owner needs that clarity of mission to guide their business, but many find the process very confusing and overhwelming, not to mention the time they think it takes to sit down and just think it through. This article will guide you through that process with ease as you have never seen before.

The outcome will be a natural fit, unique to YOUR business - and you will end up with the first part of the essential going rogue roadmap for your business to experience success like never before.

Let's begin!

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