- Allows people to find looks targeted to specific music events throughout the year.
- Offers something more unique than what is currently on the market that is about more than just the clothes.
- Creates a platform for up and coming artists to help them grow their audience.
- Quite a specific type of customer with particular taste.
- May struggle against bigger competitors that already sell festival attire.
- May be hard to get artists to work with the brand when it is first starting out.
- Doesn’t have any loyal customers yet as it is a new business.
- Collaborations with music events or artists could attract new customers.
- Could open physical stores as the brand grows or have stalls at festivals.
- Could sell clothes on big online retailers such as ASOS.
- Big competitors such as ASOS, Urban Outfitters and Pretty Little Thing.
- Bad weather causing a decline in people buying clothing for festivals.
- Although there are still music events in autumn/winter, there may be fewer sales than in summer months when it is peak festival season.