Location:
Lives in uni halls or a shared flat in a city or urban area as she likes to be surrounded by culture e.g. London, Brighton, Manchester, Birmingham, Nottingham.
Income :
Low-mid income doesn’t have much disposable income as she’s a student.
Spending habits :
-Likes retailers such as Urban Outfitters, Weekday, ASOS and Depop.
-Usually buys casual daytime pieces or clothes for going out.
–May keep clothes for a short time then sell on Depop as she likes to refresh wardrobe regularly – she is an early adopter of trends.
-Likes spending money on experiences such as travel and festivals.
Age: 18-22 Gender: Female
Education/occupation:
Uni student but may also have a part-time job in retail or restaurant.
Hobbies/interests:
-She enjoys going out and having a good time at clubs, raves, gigs and festivals.
-She may be into wellness e.g. yoga and veganism and believe in astrology.
-She likes supporting up and coming artists e.g. Loyle Carner and Jorja Smith.
-She’s likely to wear vintage/thrifted pieces to help her stand out from the crowd.
-She loves travelling and exploring cities – going to art galleries, thrift stores and eating at independent restaurants.
-She may be a musician, photographer or Youtuber.