THAT COOL GIRL That Cool Girl | Page 6

Competitive pricing similar to high street retailers such as Topshop and River Island so that it is affordable for students.

Unique women’s clothing tailored to specific music events throughout the year for that girl who wants to stand out from the crowd.

-Digital lookbook magazine twice a year

–Pop up events

-Social media channels (Instagram, Facebook, Twitter)

-Fashion film

-Billboards on public transport and streets

-Online website

-Pop up events and stalls at festivals