Teva Respiratory Orientation Guide June 2014 | Page 29

Respiratory Orientation GuideQX8_Layout 1 11/20/10 8:32 AM Page 36

Proficiency Level
Advanced

New Title

Has a detailed knowledge and understanding of the fields of therapy for all Executive Sales
promoted products.
Specialist
Knows the MOA and strengths / weaknesses of key competitors in order
to routinely and effectively compare and contrast with promoted products.
Has a thorough knowledge and understanding of clinical trials and uses
appropriately as proof sources.
Takes the initiative to learn new technical and competitive information and
selling strategies and applies them to sales calls.
May be used as a consultant in one's current business unit for advanced
knowledge of products and marketplace.

Competent

Has established a base foundation of knowledge and understanding of Sr. Sales
the fields of therapy for all promoted products and specific competitor Specialist
products.
Understands the MOA and strengths / weaknesses of key
competitors. Frequently effective in comparing and contrasting with
promoted products.
Has a knowledge and understanding of clinical trials and frequently
uses them appropriately as proof sources.
Will sometimes takes the initiative to learn new technical and
competitive information and selling strategies.

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