Teva Respiratory Orientation Guide June 2014 | Seite 28

Respiratory Orientation GuideQX8_Layout 1 11/20/10 8:32 AM Page 35

Field Sales Representative Competency Description
Competency:

Product Knowledge

Comprises:

Knowledge of the Disease, Pharmacology, Physiology and Anatomy
Competitor Knowledge
Understanding of Product Characteristics and Indications
Clinical Efficacy and Supporting Literature
Cost Benefit Analysis

Proficiency Level
Mastery

New Title
Has a thorough knowledge and understanding of the fields of
therapy for all promoted products. A resource for new associates
and others inside and outside of the company.

Sr. Executive
Sales Specialist

Knows the MOA and strengths / weaknesses of key competitors
in order to effectively compare and contrast with promoted
products and can teach fellow associates.
Takes initiative to learn new technical and competitive information
and selling strategies and shares it with the team.
May be used as a consultant in other areas of the company for
superior knowledge of products and market place

FOR EDUCATIONAL PURPOSES ONLY. NOT TO BE COPIED, SHARED OR DISTRIBUTED.

35