DIGITAL MARKETING
Happy place – Outrank team members( from left) Bethany Heslehurst, Gemma Woolston, Ryan Reed, Elliot Garlick and Alex Leech.
Our technology has allowed us to deliver better quality work at a more accessible price point
five-module roadmap.
The Teesside company confirmed that Modules one and two, the platform’ s content and strategy engines, are now complete and undergoing wider testing.
The operational metrics reveal a huge shift in agency efficiency, quality of work and standards.
“ We have fundamentally redefined the traditional agency model, creating a hybrid platform that drives efficiency through RankOS and our Bizify directory platform,” said Francesca.
“ By leaning into this technology, we are generating more leads and executing faster. We’ ve deliberately infiltrated the‘ S’ in the SME market – that is our bread and butter – and we are proving that elite marketing doesn’ t have to come with an enterprise price.”
Francesca stressed that despite the automation running behind the scenes, the agency is firmly rejecting the trend of fully automated client delivery and customer success.
“ We are unyielding on the fact that we are a consultancy-led business,” she said.“ Every single output generated by RankOS must pass through a mandatory human review.
“ Digital strategy, account management and client relationships remain completely human-delivered. We are using technology to eliminate the repetitive administrative burdens so our talented people can focus on what they do best: creating ideas and building trust.”
The result is an agency capable of delivering exceptional consistency and better outcomes without sacrificing the human nuance that clients ultimately pay for.
“ The biggest misconception around AI is that it removes the need for people,” said Outrank’ s CEO Stephen Robinson.
“ In reality, the businesses that win will be the ones that combine exceptional people with exceptional technology. Marketing is still about understanding people, solving problems and creating trust. Technology simply helps us do that more effectively.”
A major bottleneck for scaling digital agencies is the high cost of client acquisition( CAC), which typically requires‘ renting’ attention through expensive paid advertising channels.
Outrank has bypassed this bottleneck entirely by developing Bizify, its own proprietary business discovery and SME data platform.
Bizify provides Outrank with direct, owned access to the UK SME market. Outrank’ s combined ecosystem now generates more than 1,250 monthly opportunities, creating a predictable engine for recurring revenue growth.
Outrank’ s commercial strategy focuses on businesses with under £ 10m in turnover, including sole traders, which enterprise-level agencies often ignore, and pure Software as a Service( SaaS) tools left stranded without support.
Rather than locking these smaller businesses into single-product contracts, Outrank delivers an 18-service suite across five core verticals: organic growth, paid growth, websites and commerce, customer retention, and AI and automation.
This model allows businesses to expand their marketing spend naturally as their operations grow.
The strategy is paying off commercially, with the company reporting a 96 % client retention rate across its recurring, noncontractual revenue model.
Francesca said:“ SMEs with under £ 10m in turnover are traditionally stuck in a difficult position – marketing sophistication is incredibly hard for them to access, yet it is what they need most to survive.
“ Our 96 % retention rate proves that our clients value this flexibility. They aren’ t tied down by restrictive, long-term contracts; they stay because our technologyenabled model delivers consistent, repeatable growth without losing the human touch.”
As Outrank has scaled its technological footprint, it has fiercely protected its workplace culture. The company’ s commitment to its workforce has not gone unnoticed.
Earlier this year, Outrank was ranked an impressive second in the UK’ s Great Place to Work awards and secured a top 10 spot in the highly competitive Sunday Times Best Small Places to Work list.
With a portfolio now supporting more than 4,000 customers nationwide, Outrank is proving that elite tech infrastructure can be successfully engineered right from the banks of the Tees.
Visit outrank. co. uk
The voice of business in the Tees region | 43