DIGITAL MARKETING
SCALING THE SME MARKET
Growing – Outrank’ s rapidly expanding Middlesbroughbased team includes Emma Turley, Tom Styan and Lucie Buxton.
Inside Outrank’ s techenabled blueprint for SME growth
WORDS: PAUL FRASER PICTURES: CHRIS BOOTH
Outrank, the rapidly expanding digital marketing agency, has officially unveiled the proprietary technology infrastructure behind its record-breaking financial growth.
This has signalled its evolution from a traditional service agency into a highly scalable, technology-enabled SME growth platform.
Since beginning this transition Outrank has increased turnover by a massive 42 % year-on-year and a 260 % surge in EBITDA( Earnings Before Interest, Taxes, Depreciation, and Amortisation), growing recurring revenue to more than £ 2.5m annually, and has expanded to support more than 4,000 businesses nationwide.
Vision – Operations director Francesca Kosina says Outrank has fundamentally redefined the traditional agency model.
The Middlesbrough-headquartered firm has detailed how its custom software ecosystem is restructuring how small-tomedium enterprises( SMEs) access elite digital growth marketing and tools.
While many agencies rely on thirdparty software, Outrank has built its own system – acquiring demand through its proprietary platform, converting it into recurring revenue and automating delivery while maintaining a strict human-led strategy.
This technological leap has allowed the agency to shield its clients from rising operational costs during a challenging financial year.
“ As we approach the end of quarter three, we are acutely aware of the tough economic climate facing small businesses, yet Outrank continues to grow,” operations director Francesca Kosina said.
“ While many businesses have been squeezed by the wider economy, our technology has allowed us to deliver better quality work at a more accessible price point, helping our clients scale without putting our costs up.”
At the core of Outrank’ s operational shift is RankOS, a proprietary operating system designed to standardise and automate agency delivery across a strict
42 | Tees Business